B2B & Small Business Demand Generation Consultant

How Can I Help You?

With 20+ years of hands-on marketing experience, I help B2B teams and small businesses drive real pipeline through demand generation, paid media, SEO, email automation, and trade show strategy — without the overhead of a traditional agency. At Mitten Curve Marketing, you work directly with me, Josh White, on every project.

Full-funnel demand generation
Paid media (LinkedIn, Google)
Email marketing & automation
Website development & optimization
Account-based marketing (ABM)
Trade show and event strategy
Campaign development and execution
Local SEO & content

Marketing Support Built for Where You Are

Every business has different marketing challenges. Whether you’re part of a B2B team trying to drive pipeline or a small business owner trying to get found online, the goal is the same: marketing that actually works and keeps moving.

Tired of marketing that sounds good in a deck, but doesn’t move the numbers?

I’ve spent years in B2B marketing - working with teams who needed more than reports and dashboards. They needed pipeline. If your internal team is stretched thin, or you just need another set of experienced hands, I can help you:

Drive full-funnel demand generation
Launch and optimize paid campaigns (LinkedIn, Google)
Build ABM programs that actually convert
Tighten sales and marketing alignment
Orchestrate events, conferences, and trade shows
Craft messaging that connects with real buyers

See How I Help B2B Teams

You’re wearing too many hats. Marketing shouldn’t be one of them.

If you’re a small business owner or solopreneur, you know marketing matters — but finding the time or knowing where to start is tough. I simplify your marketing so you can focus on running your business.

Build clean, professional websites that convert
Show up in local search results (and stay there)
Create simple, effective email marketing
Develop social strategies to reach the right audience on the right platforms
Streamline online presence across platforms
Generate leads that fit your goals and your budget

See How I Help Small Businesses

Let’s Grow Together

Ready for a marketing partner who actually does the work? Whether you need a demand gen strategy, a paid media overhaul, or just a second set of experienced hands — let’s talk.

Start the Conversation

Frequently Asked Questions

What is Mitten Curve Marketing?

It’s a one-person marketing consultancy helping B2B teams and small businesses grow through smart, practical marketing strategies.

What services do you offer?

I help with demand generation, digital advertising, trade show marketing, local SEO, email automation, and content strategy.

Do you work with both small and large businesses?

Yes. I’ve worked with everything from startups to global B2B teams and can tailor marketing plans to fit your goals and resources.

What makes you different from an agency?

You work directly with me — no layers, no handoffs, no jargon. I bring years of hands-on experience and focus on real results.

Where is Mitten Curve Marketing located and do you work with clients nationwide?

Mitten Curve Marketing is based in Michigan and works with B2B teams and small businesses across the United States. Engagements are conducted remotely, with in-person support available for events and trade shows.

How do we get started?