--- title: B2B Demand Generation Consultant | Paid Media, ABM & Pipeline Strategy description: B2B demand generation consulting for enterprise teams. Paid media, ABM, HubSpot/Marketo automation, and trade show strategy — 20+ years of experience, no agency overhead. image: https://mittencurve.com/hubfs/FeaturedImage_Home.png --- [Go Back Up](https://mittencurve.com/b2b-demand-generation#top) [Skip to Content](https://mittencurve.com/b2b-demand-generation#body) [![](https://mittencurve.com/hs-fs/hubfs/MCM_HorizontalLogo_FullColor_MASTER.png?width=300&height=200&name=MCM_HorizontalLogo_FullColor_MASTER.png)](https://mittencurve.com?hsLang=en) Toggle Menu - [B2B Demand Gen](https://mittencurve.com/b2b-demand-generation) - [SMB Marketing](https://mittencurve.com/small-business-marketing-consultant) - [About](https://mittencurve.com/about-josh-white-mitten-curve-marketing-consultant) - Open Search Search Submit Search - [Let's Chat](https://mittencurve.com/about-josh-white-mitten-curve-marketing-consultant) Enterprise B2B Marketing Support # B2B Demand Generation Consulting — Paid Media, ABM, and Pipeline Strategy With 20+ years in B2B marketing, I help enterprise teams build predictable pipeline through demand generation, paid media, account-based marketing, and marketing automation. I work directly with platforms like HubSpot, Marketo, 6sense, and Qualified — and run campaigns across LinkedIn, Google, and Meta. Whether your team needs a strategic advisor, a fractional resource, or a hands-on executor, I fit into how you already work. [Let's Chat](https://mittencurve.com/about-josh-white-mitten-curve-marketing-consultant?hsLang=en) ## Common B2B Pain Points Solved by Mitten Curve Marketing ### “We don’t have time to execute everything.” I run campaigns, handle event logistics, and write conversion-ready copy so your team can focus on strategy and sales. ### “Paid ads aren’t driving pipeline.” I build and optimize full-funnel paid media on LinkedIn, Google, and Meta to generate leads Sales actually wants. ### “We’re not using our tech properly.” Platforms like 6sense, Qualified, and HubSpot only help when they’re operationalized. I’ll turn your tech into a working part of the engine. ### “Messaging isn’t landing and Sales isn’t aligned.” I create buyer-focused messaging, content, and cadences that align marketing and sales for better handoffs. ### “We need help with a big event or trade show.” From user conferences to booth builds and pre/post-show outreach, I plan and run events that convert. # Services for Enterprise B2B Teams From plan to pipeline — I handle both ends. ### Strategy & Planning Get a clear demand generation and go-to-market strategy that ties marketing activity directly to pipeline. This includes ABM planning, campaign roadmapping, and funnel analysis focused on what will actually drive growth. - Demand generation strategy - ABM program design & execution - Campaign development & go-to-market plans - Funnel analysis & performance optimization ### Digital Advertising & Paid Media Turn paid media into a reliable pipeline channel — not just a traffic source. Campaigns across LinkedIn, Google, and Meta are built to attract the right audiences, convert interest, and support sales follow-up. - LinkedIn, Google, Meta campaign management - Budget planning, audience targeting, creative testing - Funnel-based retargeting & conversion tracking ### ABM & Intent-Based Marketing Focus time and budget on accounts that are actively showing buying intent. Intent data and ABM platforms like 6sense are used to prioritize outreach, improve relevance, and align marketing with sales. - 6sense strategy, segmentation, orchestration - Account prioritization and multi-channel execution - Sales + marketing alignment ### Email & Marketing Automation Create email and automation programs that nurture buyers instead of spamming them. From HubSpot and Marketo to trigger-based flows, marketing automation is set up to move prospects forward at the right pace. - Nurture strategy and buildout - HubSpot / Marketo / Mailchimp support - Trigger-based flows and content sequencing ### Execution Support Get hands-on help executing campaigns, building landing pages, refining messaging, and supporting sales enablement. This is practical execution designed to keep momentum moving without adding internal strain. - Landing page creation & conversion optimization - Messaging and copywriting - Sales enablement content and cadences ### Events & Trade Shows Make events and trade shows contribute to pipeline — not just brand visibility. Support spans planning, logistics, pre- and post-event marketing, and follow-up that helps convert conversations into opportunities. - User conference planning and execution - Booth logistics, vendor coordination, swag planning - Pre-show outreach, at-show capture, post-show follow-up ## Flexible Ways to Work Together Every organization is different. That’s why I offer flexible fractional marketing arrangements — so you get the expertise you need without committing to a full-time hire: ### Strategic Partner Monthly or quarterly engagement for marketing leadership, roadmap development, and campaign strategy. ### Part-Time Extension Fractional resource to act as a plug-in member of your team and get things done. ### Project-Based Scoped engagements like paid media management, 6sense setup, event support, or ABM campaigns. ![B2B_Square](https://mittencurve.com/hs-fs/hubfs/B2B_Square.png?width=1024&height=1024&name=B2B_Square.png) ## How I Work No bloated frameworks. No endless meetings. Just clear direction and steady progress. **Step 1: Understand the Real Problem** Start by getting clear on what’s actually holding growth back — whether that’s pipeline quality, execution gaps, messaging, or bandwidth. **Step 2: Focus on What Will Move the Needle** Priorities are set around the channels, campaigns, and tactics most likely to drive revenue, not just activity. **Step 3: Build a Clear Plan** Create a practical roadmap that connects strategy to execution, with defined goals, timelines, and ownership. **Step 4: Execute Without the Overhead** Campaigns, ads, events, and assets get built and launched without long handoffs or unnecessary processes. **Step 5: Improve and Adjust** Performance is reviewed regularly, insights are applied, and programs are refined to keep momentum going. ## A Few Common Questions Quick answers to things B2B teams usually want to know before getting started. Who do you work with? I partner with enterprise B2B teams and marketing leaders who need hands-on expertise with demand gen, ABM, paid media, and events. What’s your experience? I bring 20+ years of B2B marketing experience across campaigns, tech stacks, and large events. How do you work with teams? I can act as a strategic advisor, a fractional resource embedded with your team, or a project lead to execute deliverables. Which tools do you support? Common stacks — HubSpot, Marketo, Mailchimp, 6sense, Qualified — and platforms like LinkedIn/Google/Meta for paid media. How do we get started? Reach out for a quick chat. I’ll assess pain points and propose a short, prioritized plan to drive pipeline. ## You got this far? It’s time to chat because… - You know what you want to do, but execution keeps getting pushed down the list. - Pipeline goals are aggressive, and marketing needs to contribute more. - Extra hands and experienced guidance would make everything move faster. 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