About Josh White — Principal & Founder of Mitten Curve Marketing

Hi. I'm Josh White, the Principal and Founder of Mitten Curve Marketing,  a B2B and small business marketing consultancy based in Michigan.

I've spent more than 20 years in B2B marketing — building and running demand generation programs, managing paid media across LinkedIn, Google, and Meta, executing ABM strategies using platforms like 6sense and Qualified, and operationalizing marketing automation in HubSpot and Marketo. I've also planned and run large-scale events, including a 750-person user conference from logistics through post-show lead follow-up.

I started Mitten Curve Marketing because I wanted to bring that level of hands-on B2B expertise to teams that can't justify — or don't want — a full-service agency. I work directly with enterprise marketing leaders as a fractional resource, strategic advisor, or project-based partner. I also work with small business owners who just need a clear, affordable marketing foundation to start getting found and generating leads.

I'm originally from Arizona and traded the desert heat for the midwest snow in 2020. I'm a raging University of Michigan fan (Go Blue!) and playing golf, watching hockey and football, and shuttling my kids to all their volleyball, dance, and golf activities.

Mitten Curve Marketing serves clients across the United States. I'm based in Michigan and available for remote engagements and in-person support for events and trade shows.