Enterprise B2B Marketing Support

B2B Demand Generation Consulting — Paid Media, ABM, and Pipeline Strategy

With 20+ years in B2B marketing, I help enterprise teams build predictable pipeline through demand generation, paid media, account-based marketing, and marketing automation. I work directly with platforms like HubSpot, Marketo, 6sense, and Qualified — and run campaigns across LinkedIn, Google, and Meta. Whether your team needs a strategic advisor, a fractional resource, or a hands-on executor, I fit into how you already work.

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Common B2B Pain Points Solved by Mitten Curve Marketing

“We don’t have time to execute everything.”

I run campaigns, handle event logistics, and write conversion-ready copy so your team can focus on strategy and sales.

“Paid ads aren’t driving pipeline.”

I build and optimize full-funnel paid media on LinkedIn, Google, and Meta to generate leads Sales actually wants.

“We’re not using our tech properly.”

Platforms like 6sense, Qualified, and HubSpot only help when they’re operationalized. I’ll turn your tech into a working part of the engine.

“Messaging isn’t landing and Sales isn’t aligned.”

I create buyer-focused messaging, content, and cadences that align marketing and sales for better handoffs.

“We need help with a big event or trade show.”

From user conferences to booth builds and pre/post-show outreach, I plan and run events that convert.

Strategy & Planning

Get a clear demand generation and go-to-market strategy that ties marketing activity directly to pipeline. This includes ABM planning, campaign roadmapping, and funnel analysis focused on what will actually drive growth.

Demand generation strategy
ABM program design & execution
Campaign development & go-to-market plans
Funnel analysis & performance optimization

Digital Advertising & Paid Media

Turn paid media into a reliable pipeline channel — not just a traffic source. Campaigns across LinkedIn, Google, and Meta are built to attract the right audiences, convert interest, and support sales follow-up.

LinkedIn, Google, Meta campaign management
Budget planning, audience targeting, creative testing
Funnel-based retargeting & conversion tracking

ABM & Intent-Based Marketing

Focus time and budget on accounts that are actively showing buying intent. Intent data and ABM platforms like 6sense are used to prioritize outreach, improve relevance, and align marketing with sales.

6sense strategy, segmentation, orchestration
Account prioritization and multi-channel execution
Sales + marketing alignment

Email & Marketing Automation

Create email and automation programs that nurture buyers instead of spamming them. From HubSpot and Marketo to trigger-based flows, marketing automation is set up to move prospects forward at the right pace.

Nurture strategy and buildout
HubSpot / Marketo / Mailchimp support
Trigger-based flows and content sequencing

Execution Support

Get hands-on help executing campaigns, building landing pages, refining messaging, and supporting sales enablement. This is practical execution designed to keep momentum moving without adding internal strain.

Landing page creation & conversion optimization
Messaging and copywriting
Sales enablement content and cadences

Events & Trade Shows

Make events and trade shows contribute to pipeline — not just brand visibility. Support spans planning, logistics, pre- and post-event marketing, and follow-up that helps convert conversations into opportunities.

User conference planning and execution
Booth logistics, vendor coordination, swag planning
Pre-show outreach, at-show capture, post-show follow-up

Flexible Ways to Work Together

Every organization is different. That’s why I offer flexible fractional marketing arrangements — so you get the expertise you need without committing to a full-time hire:

Strategic Partner

Monthly or quarterly engagement for marketing leadership, roadmap development, and campaign strategy.

How I Work

No bloated frameworks. No endless meetings. Just clear direction and steady progress.

Step 1: Understand the Real Problem
Start by getting clear on what’s actually holding growth back — whether that’s pipeline quality, execution gaps, messaging, or bandwidth.

Step 2: Focus on What Will Move the Needle
Priorities are set around the channels, campaigns, and tactics most likely to drive revenue, not just activity.

Step 3: Build a Clear Plan
Create a practical roadmap that connects strategy to execution, with defined goals, timelines, and ownership.

Step 4: Execute Without the Overhead
Campaigns, ads, events, and assets get built and launched without long handoffs or unnecessary processes.

Step 5: Improve and Adjust
Performance is reviewed regularly, insights are applied, and programs are refined to keep momentum going.

A Few Common Questions

Quick answers to things B2B teams usually want to know before getting started.

Who do you work with?

I partner with enterprise B2B teams and marketing leaders who need hands-on expertise with demand gen, ABM, paid media, and events.

What’s your experience?

I bring 20+ years of B2B marketing experience across campaigns, tech stacks, and large events.

How do you work with teams?

I can act as a strategic advisor, a fractional resource embedded with your team, or a project lead to execute deliverables.

Which tools do you support?

Common stacks — HubSpot, Marketo, Mailchimp, 6sense, Qualified — and platforms like LinkedIn/Google/Meta for paid media.

How do we get started?

Reach out for a quick chat. I’ll assess pain points and propose a short, prioritized plan to drive pipeline.

You got this far? It’s time to chat because…

You know what you want to do, but execution keeps getting pushed down the list.
Pipeline goals are aggressive, and marketing needs to contribute more.
Extra hands and experienced guidance would make everything move faster.